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What You Need to Know About ADA Compliance

We all know the American’s with Disabilities Act (ADA). We see it every day in the form of handicapped parking spaces, wider entry doors to retail businesses, and ADA accessible public restrooms. But what does it mean for your website? A LOT!

With no Government rules or regulations for ADA compliance and websites, plaintiffs are taking advantage of this virtually unknown loophole and suing businesses without ADA compliant websites.

How does this work for a website? A partially sighted individual may use screen reading software to view websites, and could possibly have it read to them.

A website without additional programming for ADA Compliance could impede a user from viewing your business’ website, and could claim that as a barrier to physically going into your business, thus claiming ADA discrimination, and possibly filing a lawsuit against you and your business.

Nearly 93% of those who reported such problems with some websites they visited, never called the business’ help line.

What happens next? You could be on the receiving end of a lawsuit. It’s happening more and more, up over 124% since 2013. And these are just 2017 statistics. Litigation is up over 181% alone in 2018 with 2,285 cases filed, compared to 814 in 2017.

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WE CAN HELP YOU

  • WCAG 2.1 Compliant (Website Compliance Accesibility Guidelines)
  • Time and date stamped
  • Peace of mind for you and your business!
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Eliminate potential litigation. Nobody wants to be on the receiving end of a demand letter of a lawsuit.

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People with disabilities want to shop local and dine out too. Ignore accessibility and you ignore these customers.

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Accessibility cases are also tried in the court of public opinion. Word spreads quickly in the community when an organization values accessibility… or doesn’t.

ADA Website Compliance Overview

Lawsuits at a federal level continue to rise for two primary reasons.

First, companies have not been proactive enough in both action and communication of digital accessibility, especially as people with disabilities rely more and more on them.

Second, the Department of Justice’s (DOJ) lack of standard rules and regulations leaves room for interpretation, and allows businesses to be targeted.

Action from the DOJ in 2019 does not look likely. Businesses need to remediate any barriers to people using assistive technology immediately. Complete Marketing Solutions’ ADA Website Compliance program can make your business’ website ADA accessible and compliant, giving you the confidence you need to run your business without worry.

These activities will help reduce the likelihood of your business being identified by plaintiffs and their lawyers.

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